How we earn, and why it doesn't change what we say.
The Conscience is reader-supported. We're transparent about how that works so you can trust what you read here.
Affiliate commission
Some outbound links on The Conscience are affiliate links. If you click one and make a purchase, the retailer pays us a small commission — usually between 3% and 10% of the sale. You pay the same price you would have paid otherwise.
We use affiliate networks including Awin, Sovrn Commerce, and direct brand partnerships. Affiliate links are tagged in the underlying HTML with rel="sponsored noopener noreferrer" in line with UK ASA and Google guidance.
What commission does not buy
Editorial inclusion, ranking, or coverage on The Conscience cannot be purchased. Brands cannot pay to be added to the directory, to appear in Weekly Picks, or to be written about in the Journal.
Where a brand we cover also happens to run an affiliate programme, we'll use it. Where they don't, we'll still link to them — there is no commercial penalty for being featured without a programme.
Sponsored content
If we ever publish sponsored content — that is, content a brand has paid us to produce — it will be clearly labelled "Sponsored" at the top of the page and excluded from our editorial recommendations. We don't do this often, and we never accept sponsorship in exchange for a favourable review.
Gifted products
Occasionally brands send us products to review. We don't promise coverage in exchange for samples, and gifted items are disclosed in the article where they're discussed.
Questions
If you spot a link you think should have been labelled differently, or you'd like to know how a specific recommendation came to be featured, write to hello@theconscience.co.uk and we'll explain.
Last updated: 29 May 2026